Modern Frame Design

Designed to look like a slim picture frame - Looks like real art with a slim design that mounts flush to the wall, customizable bezels³ to match your style, and an external hub that connects the TV to power and your devices with a single wire.

³Customizable bezels sold separately

Art Mode

Your personal art gallery on your TV - When you're not watching TV, the Frame transforms into art.¹ Access a curated collection from the Art Store or upload your own photos.⁴ Finish the look with various mat styles and colors.

⁴Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

Artful Picture Quality with QLED

Lifelike picture when it's on, museum-worthy when it's off - Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.

Samsung Vision AI

The next big thing in television - TV, tailored to you with AI-enhanced⁵ picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.

⁵Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Al Upscaling utilizes Al-based formulas.

Anti-Reflection with Matte Display

Makes art look true-to-life with print-like finish - See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.

Quantum HDR

Brings out details and contrast with deep blacks and bold contrast - Reveal hidden details in every scene with deep blacks and vibrant brights, and dive into rich contrast and color.

Solar Cell Remote

Ditch the remote batteries - Charges through the embedded solar panels or via USB-C. Its streamlined layout makes navigation easy and includes a built-in mic for voice commands.⁶

⁶To charge the remote with solar energy, set the TV remote down with the solar panel facing up. If the SolarCell remote is at 0%, USB-C charging is required.

Motion Xcelerator 144Hz

Brings smooth motion to sports and tear-free gaming - Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games.⁷

⁷4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. The Frame 50" and 43" have Motion Xcelerator(60Hz).

Customizable Frame

Update the look to match any style - Your home, your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home décor or change it up based on your mood.³

Slim-Fit Wall Mount Included

Hangs like a picture - The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art.

Motion + Brightness Sensor

Only on when you need it - Show your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.⁸

⁸Motion sensor is activated after turning it on in Settings and only operates in Art Mode.

Endless Free Content / One UI Tizen

An intuitive TV platform with thousands of free TV channels - Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.⁴

NQ4 AI Gen2 Processor

Advanced processing powers AI-enhanced 4K clarity - Uses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in everything you watch.⁹

⁹Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

Live Translate

Watch your show in the language of your choice - Enjoy content in your own language. The AI processor identifies the language of your content and instantly translates it, creating subtitles in your preferred language.¹⁰

¹⁰Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.

Active Voice Amplifier Pro

Clear dialogue with AI-powered voice enhancement - Say goodbye to the rewind and hear crystal-clear dialogue. Our AI processor identifies and amplifies voices above background sounds and even above noises in your room.¹¹

¹¹Utilizes AI-Based formulas

Samsung Vision AI Companion

Powerful AI features and services, all in one place - Ask your TV anything through AI-enhanced conversation on your TV. Discover your next personalized movie recommendation, your next DIY project, an itinerary for your upcoming road trip, and so much more. With seamless access to AI picture and sound features, AI-powered experiences like Live Translate and Generative Wallpaper*, and AI agents from Copilot and Perplexity, you can do it all from your TV – all in one place.

*Samsung Vision AI, Vision AI Companion, Bixby and associated features vary by 2025 TV model. See individual TV model specifications for details. Bixby may record inputs and share queries with third-party AI providers. Requires Samsung Account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available. User interface subject to change without prior notice. Contextual answers only available on Samsung TV Plus, antenna, and select HDMI content. Generative Wallpaper not available on OLED TVs.

Smarter Bixby

Ask your TV anything, Smarter Bixby answers - Intelligence begins with a chat. Smarter Bixby¹² understands you and makes it easy and intuitive to find answers to everything through your TV. It recognizes your exact needs, thanks to real time contextual understanding, and intelligently answers anything you ask.

¹²Smarter Bixby may record inputs and share queries with 3rd party AI providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.